Road Tech — 02 September 2011
Dyson Set To Launch New Bicycle
BOULDER, CO (CN) – Everyone knows that Dyson makes some of the finest home cleaning and comfort items in the world. By combining high-level engineering, innovation and functional art, Dyson creates beautiful pieces of equipment that make household chores easier and more efficient. With inventions like the Dyson Ball and Dual Cyclone technologies, Dyson has become the leader in a very lucrative industry. So why a bicycle you might say?

Well, when Sir James Dyson (yes he is a knight) sets his mind to designing something new he almost always hits his mark. The new bicycle invention, which is called the Dyson Cyclismo, features a cutting edge new front wheel design and creative frame specifications that helps produce efficient airflow. Sir James Dyson was quoted as saying, “It’s fast because we designed it to be fast. It is a pretty simple concept – Less resistance usually equals less needed power. Even the oldest of people can push our vacuums.” The Cyclismo is also the first and only bicycle to be awarded the Carbon Reduction Label. When asked how he achieved such a status he said, “We asked. It’s a bicycle.”

The bike will go on sale next month at select Target stores. The price for the Dyson Cyclismo is expected to be around $15,ooo or 1.5 million Chase Rewards Points.

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