BOULDER, CO (CN) – Team Highroad is one of the most successful squads in the sport with 473 victories since the team’s inception into professional cycling. But even with all of their recent success the team has had difficulty attracting a new title sponsor. Until now. Marldoro Cigarettes has just announced a three-year partnership deal to become a major sponsor of the team. Marldoro Cigarettes, the world’s first cycling specific cigarette, claims to help allow your body perform at a higher and more intense level. Marldoro Cigarettes says, “The more you smoke that faster you go.” By observation, that statement seems to be true.
The terms of the sponsorship deal were not disclosed at press but if it was anything like the Chamois News sponsorship deal, then with Marldoro providing backup, Team Highroad will likely receive a blank check along with the instructions: Try and stay out of jail.
Congratulations HTC Highroad. Looks like you have a bright future ahead.
SURGEON GENERAL’S WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy. Quitting Smoking Now Greatly Reduces Serious Risks to Your Health. Smoking By Pregnant Women May Result in Fetal Injury, Premature Birth, And Low Birth Weight. Cigarette Smoke Contains Carbon Monoxide.